Areas of Expertise
Renewable Energy
Electrical Switchgear
Rotary UPS Systems
Micro Turbines
Cable Support Systems
Electrical Components
Critical Power
Carbon Capture
PEM Fuelcells
H2 Electrolisers
e-Fuels
CO2 Liquefaction
Data Centres
International Business Development Professional with more than 35 years of experience in energy, critical infrastructure, data centers, and electrical technologies.
Throughout my career, I have supported manufacturers, industrial companies, and technology businesses in market expansion, distribution network development, international sales, and strategic growth across Europe and Latin America.
My background combines technical expertise in electrical power systems with extensive experience in business development, sales management, and the introduction of innovative technologies into new markets.
I have held senior leadership positions including General Manager, Sales Director, and Vice President of Sales within international organizations operating in electrical infrastructure, Dynamic UPS systems, energy solutions, and cleantech sectors.
Today, I support companies as an independent advisor and business development consultant, helping them with international expansion, market validation, commercial strategy, interim management, and the development of sustainable energy and industrial technologies.
2019 - 2021
Sales Director EMEA / Business Development Director LATAM
Hitec Power Protection Holding - Almelo, Netherlands
2006 - 2014
General Manager Spain, Portugal and LATAM
Hitec Power Protection Iberica S.L. - Santa Oliva, Spain
2021 - Today
Co-Founder/CEO
Powerpem Solutions S.L. - Bellvei, Spain
2001 - 2006
General Manager Spain
Topec Energía S.L. - Santa Oliva, Spain
2014 - 2019
Vice President Sales
IEM PowerSystems - Jacksonville, Florida
1999 - 2001
National Sales Manager
Topec Electrical Engineering B.V. - Papendrech, Netherlands
1996 - 1999
Regional Sales Manager South Holland
Van Geel Kabelsystemen / Legrand - Boxtel, Netherlands
1987 - 1991
Sales & Marketing Manager
Cat & Korsh International BV - Rotterdam, Netherlands
1991 - 1996
Regional Sales Manager South Holland
ABB Componenten B.V. - Rotterdam, Netherlands
Executive Profile
Languages
Native: Spanish, Dutch
Very Good: English
Good: Portuguese, German
Basic: French
Profesional Services
Interim Country Manager
Direct oversight of subsidiaries and start-ups in Spain, Portugal, and Latin America, ensuring effective market deployment, operational execution, and target achievement.
Interim Business Development Manager
Interim leadership to accelerate complex engineering sales, structure and scale commercial teams, and grow B2B portfolios across technology sectors.
Interim Sales Manager
Interim sales leadership to streamline commercial processes, accelerate business growth, and lead high-value consultative sales in technical markets.
Board Advisor
Serving on boards and advisory councils, contributing global expertise and objective perspectives to support key strategic decisions.
Strategic Advisor
Executive-level consulting to position (Clean) Tech products effectively, ensuring alignment with market demand and commercial opportunities worldwide.
Market Entry Advisor
Specialized business development consulting for entry into new territories, combining market validation, feasibility studies, and the establishment of key commercial partnerships.
Added Value
Market Validation
In-depth market assessment prior to international expansion, including stakeholder mapping, regulatory analysis, partner identification, and market entry strategy development for Spain, Portugal, and Latin America.
Technical Due Diligence
In-depth feasibility assessments for electrical infrastructure, critical power solutions, and niche technologies, with a strong focus on regulatory compliance and risk management.
Business Assessment
Evaluation and enhancement of commercial performance through sales funnel optimization, B2B team restructuring, and strategic alignment of offerings with market demand and business opportunities.s
Let's Collaborate
Let's talk about your project
If you're looking for a direct approach and tangible results, I'm ready to listen. Complete the form or connect with me on linkedin.